Most honey on supermarket shelves isn’t what it seems. Much of it is imported, blended, or heated until its natural goodness is gone. Many large-scale operations rely on bees fed with sugar syrup and hives taken to pollination sites treated with chemicals. What’s left is a ghost of what honey should be.

Sunny Times Honey does things differently. Based in the Tweed Valley, their bees forage on diverse native flora, untouched by chemicals and never fed sugar. Their hives are intentionally positioned adjacent to national parks and wildlife reserves and they remain stationary in pristine, thriving ecosystems. The result is honey that’s alive – full of natural enzymes, aromas, and the soul that nature intended.

With the arrival of varroa mites in the region, beekeepers everywhere are facing new challenges. At Sunny Times, they are committed to caring for their bees without the use of harsh miticides. As a certified-organic producer, they rely on natural methods such as brood breaks and organic compounds to manage the mite responsibly – protecting their bee colonies while preserving the purity and quality of the honey.

At Sunny Times they say, ‘When you open a jar of Sunny Times Honey, you’re tasting a landscape that’s still pure. Every spoonful reflects a commitment to sustainability and to caring for the bees that hold our food system together.’

‘When you visit us at the Mullumbimby Farmers Market, each jar represents a choice — to support ethical beekeeping, local land stewardship, and real food made with integrity.’

‘At Sunny Times, we believe honey should nourish more than just your body – it should nurture our landscapes too. This is honey as it is found in the hive.’

Find Sunny Times Honey at Mullum Farmers Market held on Friday from 7am to 11am.

Mullumbimby Farmers Market every Friday from 7am to 11am.